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How We Work

Aclearviewof
yourwholebusiness.

Most online businesses run marketing across Meta, Google, TikTok, their own storefront, SMS, and email — each with its own dashboard and its own version of the truth. Our consultants bring those numbers together, explain what they mean, and turn them into decisions your team can act on.

Step 01 — Review

Every channel, one picture.

We review performance everywhere you sell and market, and bring the numbers into one consistent view — so decisions are based on the whole business, not one dashboard.

Meta

Facebook and Instagram advertising — spend, creative performance, and audience overlap.

Google

Search, Shopping, Performance Max, and YouTube campaigns, down to individual products.

TikTok

TikTok ads and shop performance, creator content, and audience engagement.

Your storefront

Shopify (or equivalent) orders, product margins, returns, and repeat-purchase behavior.

SMS

Campaign volume, clicks, and the sales lift from transactional and promotional messages.

Email

List health, segment performance, automated flows, and revenue per send.

Step 02 — Analyze

The patterns that actually matter.

Bringing the numbers together is just the starting point. The real work is finding what genuinely drives your sales — and being honest about what is noise.

What's really driving sales

We look past last-click reports to show which channels genuinely bring in revenue and which are just taking credit for it.

How customers actually buy

We trace the path from first ad to repeat purchase and find the points where customers drop off — or come back.

Where to act next

We monitor margins, advertising returns, and conversion, flag problems early, and identify the creative, audience, or pricing changes worth backing.

Service I

Market & Growth Strategy

Core Service

Where your market is moving, who is winning, and where the opportunity is. We combine your own sales data with market research so you can plan ahead instead of reacting.

We review
  • Advertising cost and performance across Meta, Google, and TikTok
  • Storefront sales mix, basket size, and product margins
  • Email and SMS engagement across customer groups
  • Public competitor activity: creative, pricing, and product range
We deliver
  • A quarterly market review with clear recommendations
  • A map of under-served segments and untapped opportunities
  • Growth scenarios with the trade-offs spelled out
Service II

Marketing & Sales Optimization

Core Service

Turning the strategy into channel-level decisions that improve this quarter's results. We treat paid advertising, email and SMS, and your storefront as one system, not separate dashboards.

We review
  • Which channels actually drive sales, beyond last-click reports
  • Customer lifetime value by acquisition channel
  • Email and SMS revenue per send, by segment
  • Product sales velocity, returns, and contribution margin
We deliver
  • Weekly budget recommendations: where to add spend, where to pull back
  • Creative and audience briefs ranked by expected impact
  • Improvements to your email and SMS flows
  • Product-level recommendations: push, discount, or retire
Service III

Operations & Team Advisory

Core Service

Growth stalls when the organization can't keep up. We identify the friction in your team structure, reporting, and tooling, and help you rebuild the operating rhythm so decisions reach the people who act on them.

We review
  • Your current reporting and meeting cadence
  • Team structure and who owns which decisions
  • Tooling and vendor spend
  • How data flows through the business today
We deliver
  • A target operating model with a sequenced rollout plan
  • One weekly executive report everyone works from
  • A tooling consolidation plan with a payback timeline
  • Clear ownership for every recurring growth decision
Step 03 — Decide

From numbers to decisions.

The cycle runs weekly. The same numbers feed the leadership review, the channel plans, and the operating adjustments — so everyone works from the same page.

Review

We gather performance from every sales and marketing channel into one consistent view of the business.

Analyze

Our consultants identify what is working, what is not, and what deserves attention first.

Decide

You get one weekly executive summary, plus specific recommendations for the people who own each decision.

Request a Consultation

Tell us about your business and your goals. Our consultants will review your situation and come back with how we can help.

Response Time

Our consultants typically respond to inquiries within 24–48 business hours.

Hong Kong Office
Unit 1113, 11/F, Peninsula Centre, No. 67 Mody Road, Kowloon, Hong Kong